9 Comments

1. stationeryfan811

   Wow, it looks like GiftsIn24 is really stepping outside their comfort zone this year! New designs for personalized cards that look very little like anything we’ve seen before, and even though they’re not necessarily finalized designs, we get a sneak peak at the ideas being tossed around. All of which means, feedback time!

   Let’s start with the Beachfront. I can see this as a great personalized card to send while you’re on vacation, if you don’t feel like buying postcards featuring local attractions. Maybe you need more room to write than a postcard gives, or maybe you want to include something else in the envelope with the card. I like the pattern as is, but because the text overlays the colored part of the pattern, I think the colors that you can use with this design might be rather limited. You can’t really use dark colors in place of the yellow because that would make the text too hard to read. What if you had an option to locate the text just in the white part of the design? Maybe it could follow the zig zag pattern.

   Now onto the Dual Peaks. I like this one, it has a sort of “modern art” feel to it. They’re also very evocative of mountains, so they would be great to send someone while you’re on vacation skiing or snowboarding or something. I’m not sure what the “textures” bit is about, though. Will there be personalization options about how the peaks are filled in, with different patterns or something?

   Haha, I just noticed I mentioned vacations while talking about both of these designs. I guess going back to work after the holidays isn’t so much fun after all, and I’m ready for another vacation!

   Anyway, on to the Playful Scribble. I like this one. A bit minimalistic, but attractive in its simplicity. I do hope you offer different lettering styles on it though, because I think it might look better in another font. This one feels younger, more like you’d give it to someone at school, so I can see it being a good gift for kids or teens.

   I think it’s really cool we got to see these concept mockups! Will we do this kind of thing again?

   11 January 2013, 4:17 pm

2. Paulette Leto

   Holy cow! I’m not going to go into quite that long of a review, but I do like what I see.

   Of the three, I like the Playful Scribble design the best. I think it has that handmade look to it that makes it feel extra personal, while still capturing everything important about personalized cards. I like the idea of being able to personalize the lettering style, but even if you stick to just the one shown in the demo, I would buy these.

   The Dual Peaks I’m less enthusiastic about. Maybe it’s because I’m not an artsy person, because I agree it does have that kind of feel to it. I’d like to see what else can be done with it though, because it does look like an intriguing concept.

   Last but not least, the Beachfront design is cool. I agree that it might not work with dark colors, but as long as you stick to light colors and pastels it’s a very nice design. It kinda has the look of a beach towel (hence the name, I guess).

   I like that we get to see mockups of unfinished designs. I don’t know if our feedback is going to make much difference, but I still think it’s cool that Giftsin24 is trying new things like this.

   11 January 2013, 5:25 pm

3. Henry B Springs

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   12 January 2013, 3:44 pm

4. Henry B Springs

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   Create your own visual style… let it be unique for yourself and yet identifiable for others.
   Orson Welles” Create your own visual style… let it be unique for yourself and yet identifiable for others.”

   Writer : Orson Welles

   13 January 2013, 12:56 pm

5. Bethany

   I think what makes good design is extremely subjective. When it comes to personalized stationery, you also have to factor in the choices that users might make when they personalize it. While admittedly, what looks good to one person might not look good to another, there are simple factors of usability that are pretty much universal.

   Take for example the Beachfront style here, which looks like it could make a nice personalized card. The text crosses across both colors of the pattern though, which is okay when the text is black and the background is white and yellow. If you were to personalize the color choices by either changing the text color to something lighter like an orange, or changing the yellow to a dark red, you would probably have some trouble reading your personalized text.

   Somebody up above suggested moving the text so that it follows the white section of the card design, which could potentially solve the problem. Or the color choices could be restricted a bit to prevent the possibility of choosing incompatible patterns (it really should be common sense to avoid background colors that are too dark for something like this anyway). I’m interested by the first idea, but would want to see an example of it before I concluded whether that was the right fix for this potential issue. Also, I think when you do have a lighter color scheme like in the example here, the straight text going across both colors would look better anyway.

   13 January 2013, 2:09 pm

6. Ray Williams

   I’m not sure why the zig zag pattern is called Chevron, but there’s no doubt that it’s a good and popular design. I think it’s a natural inclusion as a possible stylistic choice for personalized stationery, although people have brought up some valid concerns about readability depending on the colors chosen.

   I’m more interested in the other designs, though. The Twin Peaks design is cool, though I’m not sure why it’s repeated in smaller form in the corner. I think of these three new designs, this is the one that I’m most interested by. It’s got a unique feel to it, though I hope you can personalize the colors and maybe even the texture of the colors. I think the hand-drawn pattern shown in the Playful Scribble would look pretty interesting filling in those Twin Peaks, for example.

   13 January 2013, 7:13 pm

7. Hilma Conger

   I actually really like that Playful Scribble design. I think it would look good not only on the front of a personalized card, but perhaps on the top or bottom of a personalized notepad as well. There’s something youthful about the design, maybe in the way the lines inside the lettering resemble denim jeans or the way a teenager might fill in the words idly written on their notebooks during class with colored pens. Either way, I like the design. On a personalized card though, I think it would be better in the center of the card instead of up in the corner like that.

   Enough people have commented on the Chevron that I don’t really think I can add much to that discussion. The Twin Peaks design, on the other hand, I’m not sure how I feel about. I’m definitely curious to see how one would personalize that design, whether it’s just in the form of colors and the personalized text along the bottom, or if we would get some more outside-the-box options like those we saw a few blogs ago. I really like the new direction those designs were going in, so I’m hoping you have some great ideas to personalize these designs if they get beyond the concept mockup stage.

   13 January 2013, 8:51 pm

8. Jonathan Price

   This is a really cool idea, putting unfinished mockups out there for blog readers to see! I really like the look of the new designs, too. Sorry I don’t have anything too deep to add, but these designs are all exciting! Of the three, I think I like the Twin Peaks design the most. Although it looks like it’s designed to be put on a personalized card, I would actually like it on personalized napkins as well, or maybe in miniature on a personalized notepad. It would have a very different look from the usual designs, even as varied as they are, and would bring something new to the table. But that’s true as a personalized card design too I suppose. Either way, cool designs!

   17 January 2013, 9:03 am

9. Mary Beth

   I must be having some kind of computer trouble because the pictures aren’t showing up for me. I saw them the other day though, I just didn’t have a chance to comment at the time. They seemed like pretty good designs, though. And I really like all the ideas people are posting for how you could use these for personalized cards and so on. I hope the blog will tell us when any of these designs make it out of the mockup stage and become finished products!

   20 January 2013, 8:55 pm

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