The personalized stationery industry looks promising in 2013. This means that, you, the consumer will have a harder time deciding which stationery products to purchase for your next celebration, a difficult task already, we know, but one that is always exciting to explore. Yes, thanks to the many hardworking oddball characters in this industry you have more choices. No longer will you be confronted by the same materials, designs and lettering styles. The future looks bright, so allow us to gaze into our crystal ball and give you a wrap up of what’s to come.
Weddings and anniversary celebrations will see the biggest change, bringing back traditional themes and styles that were once considered passé. We will see many of the hip design elements inspired by the fashions of the 1920s, 30s and even the 60s incorporated in many products. For the serious enthusiast, personalized stationery will take on a more artistic approach. Artist materials like watercolor paper and stretched canvass will be gradually introduced, including acrylic paints, block and screen printing inks. Other materials like chalk, magnets, plastic beads and stamps will also be important design options. Birthday boys and girls will discover memorable photographs and personal mementos like endearing notes from family or friends integrated as collage motifs. But that’s not all…
Here are seven more stationery trends for the upcoming year.
- Patterns: Expect to see more bold and intricate patterns. Bright and dark colors will converge on paper. The fashion styles of long ago will be reproduced and fused as background layers on many birthday and baby shower invitations.
- Traditional: Design schemes, layouts and lettering styles with an old world look will remain prevalent. For those reentering the workforce, a monogram is a distinctive feature that will quickly replace the significance of your signature.
- Rustic: Think wood materials, faded colors, ribbons and inks that embellish and promote a rustic appearance. Many brides are currently opting for a fairytale look. This is particularly true for wedding invitations.
- Homemade: Are you a DIY type of person? Handmade lettering styles created by the use of artist brushes or the fluidity of a fountain pen will give your card or note a natural presentation.
- Laser cutting: A proven and precise method is once again preferred by many. What is laser cutting? In layman’s terms – it is a procedure that uses lasers to cut paper. Thanks to the use of a laser cutting machine, many birthday cards, wedding invitations, and birth announcements are created without the use of other materials. Each cut contributes to the arrangement of negative and positive space on a given layout which creates the desired image. While the popularity of this method continues to grow, other forms like foil stamping and embossing will also see a growth.
- New materials: Something unseen before in this industry, new and unorthodox materials are being introduced every day. Home supplies and objects like wallpaper, cotton, lace, thin wood veneers and pieces of tile will become even more useful.
- Eco or recycled paper: Our fascination of turning something old into something new again has taken us here – to a world that is green and lush and filled with recycled goods. Paper and ink products made of soy are currently being used and incorporated in many stationery items.
Many of the concepts mentioned above are represented by the various materials, patterns and design elements currently being used in stationery today. The signs are everywhere. Will Giftsin24 join in on all the fun? I will consult my crystal ball. O.K – I confess – it’s a Magic 8 Ball and it says: Ask again later.