Which font did you choose for your wedding announcement? Nuptial? Rook? Brittany? How about your birthday party invitation? Finding the right font can be overwhelming, especially when your options are much greater than before. Graphic designers call this search of fonts a shell game. Why? Well, because there are endless amounts of fonts available and only one fool with the same amount of bad luck. Want our advice? Here is your chance to break that losing streak.
According to Ryan Monahan, Giftsin24 resident type designer, choosing the right lettering style is a matter of preference and three important elements. “I think a font should have three things, consistency, style, and personality,” Ryan says. But is it really that easy? Yes and no. Your favorite font might be right in front of you. How can you tell? Let’s start at the beginning and learn the basics. “Most type design is derived from the motion and strokes of the human handwriting motion,” he explains. “We need consistency to comprehend that what we are seeing is the letter r and not an n. What about style and personality? Those elements Ryan says are “a big part of the design process and are learned through the observations of everyday life.”
Cram for it: This will be on the Pop Quiz
Let’s review the following terms again:
- Placement – How are words used?
The placement of your message on a card or note signifies importance. Whether your personalization is centered, set right or left, each position carries meaning. After all, your words are important, are they not?
- Letter size – What is the content of the message?
A magnifying glass, unless you are a gung-ho sleuth for hire, is unnecessary if your favorite font is the right letter size. What is the right letter size? A ten point font or higher is suitable for most readers. The content of your message will be determined by the celebration or special event in question. Remember, a larger font may be more appropriate for a birthday card than a card meant to share your sympathy.
- Clarity – Is it readable?
If you need a code breaker to decipher your message then you might want to rethink about using that font. Clarity, other than the terms mentioned above, is the most important design element in a lettering style. Your words should be easily read – it’s that simple.
For Your Eyes Only: Three Original Lettering Styles
In a prior post we wanted your take on three mock-up personalized notes. Today we present, with much anticipation, the following fonts. They are perfect examples, to say the least, of how bold shapes, relaxed strokes, and vertical lines can make an unforgettable impression by incorporating conventional design elements.
Font name: Cynthia
Ryan’s advice: Look for characteristics that draw the eye in like bold shapes.
“Any type designer or letter lover like me would say that oversized unbracketed ball terminals are the first features that jump out at you.”
Font name: Conord
Ryan’s advice: Imperfections are sometimes good design elements.
“This font’s imperfections give it a hand drawn look that calls your attention. I try to make sure it all looks consistent in looking inconsistent.”
Font name: Empire Heights
Ryan’s Advice: Vertical lines will get you noticed.
“Most people tend to gravitate towards tall vertical typefaces. They have a classier aesthetic regardless of other more prominent characteristics.”
Visit our online catalogue to see more lettering styles, ink and paper color choices.
Use this information at your own discretion. A lot of the decisions that graphic designers make are based on trial and error. There are no secrets or tricks of the trade that will turn you into a pro overnight. When in doubt study the fundamentals like the advice given above. But if you are still at odds with how much you know or don’t know remember this last piece of advice from our type design master Ryan Monahan, “When shopping for stationery I would definitely put legibility at the top of my list. If I can’t read the font it defeats the purpose of using it.”
We want your input. What do you think about the above lettering styles? Should we incorporate them in our collection of personalized cards and notes? Let us know.