You must think outside of the box – what box? We have all heard this saying before and have meditated over its true meaning. This phrase has become the axiom for many of the drones in the marketing world. We are all proud consumers. We all like stuff, so we thank you all, all the people who help bring the useful products and items into our homes. We can’t express how much we are in debt to you – literally.
The economy, a mysterious construct that many economists and experts still cannot figure out, has provided us with the opportunity to act anew. We must look at the glass half empty or is it half full? (This is another axiom provided to us by the marketing gurus of this world.) We may be consumers, but we have become more frugal and critical about how we spend our money. So, we must think outside of the box. This is not a simple process by all means.
We are the best critics of the people we have in our lives and so who better to shop for than them. Truth is most of us wouldn’t buy a complete stranger a gift, provided that we haven’t been inspired by the Christmas spirit. So the probability of giving someone a thoughtful gesture increases – by my calculation that is. This is where my pitch for getting someone personalized stationery for the holidays comes in, but you already knew that. I also don’t have to mention that personalized stationery makes an economical gift and a thoughtful one too. Wow, I guess, it’s not that hard to think outside of the box after all.