The holiday shopper, a creature with an uncontrollable urge to spend, can be seen during the holiday season roaming the aisles of your nearest department store. It’s very easy to spot one. Follow the sound of cash registers and you will see one at its most vulnerable, paying for an item with a swipe of a credit card. This holiday shopper sometimes feeds on very expensive coffee, carries a smartphone and a personalized notepad. Shopping lists are their native form of communication. Look, there, in the mirror.
We cannot resist the demands of the holiday season as much as we want to. Follow in the same footsteps as Ebeneezer Scrooge and pay the consequences, eventually, after a change of heart, as so the story goes. We can’t help but to feel the pressures of the holidays. We are, after all, spenders – holiday spenders – the worst kind. Now, who hasn’t been captivated by the spirit of giving? There are tons of stories out there, heart breaking moments between perfect strangers, which give us some indication that it is all real. Is there some innate force that motivates us to spend more during this time of the year? If only credit card companies were that understanding.
The holiday shopper is a resourceful brute. It is also this season that ignites something inside of them. Their actions, some would say, are quite grim. Yes, grim. They speed walk, yell, shove and hair pull their way through battle only to claim victory on a desired object. Not in the name of their country or faith do they result in desperate tactics, but through something else that is undefined. Is this the same spirit of giving I mentioned before? Or is it something explainable?
The term holiday rush is a phrase we are all familiar with. But what does it mean? Any shopper, no matter who they are or where they come from, wants the best at a low price. We call them deals, items that are priced at a significantly low amount on a given day like Black Friday. Of course, the holiday shopper expects this every time and fortunately for them many of the department stores cater to their demands weeks before Christmas. These are called sales.
This post is a study of the holiday shopper in its natural habitat. Look at them, strutting around, holding bags of discounted items in their hands. Be wary of them for they will defend what they have ransacked and sieged at all cost. Is this image a representation of the true holiday spirit? This is one perspective I will admit, the ugly side of capitalism that keeps us bound to this spending tradition, but then again that’s the whole point. Do we really need to spend that much? Is a personalized card enough to say, I appreciate you.