Cupid, the Easter bunny, and old Saint Nick can teach us a couple of things about the act of giving. It’s the thought that counts, right? Kids, no matter how much you try to explain it to them, will never understand that saying. Why should they? To the average Joe Schmo and Plain Jane finding the right gift can be a daunting task.
Let’s be honest. We have all received, at one time or another, a Christmas fruit cake, a stale box of year old chocolates, or a shiny Canadian coin that was accidentally mixed in during one of the tooth fairy’s covert operations. It’s that same childlike spirit that makes us give away that same Christmas fruit cake the following year and desperately use a Canadian coin on a gumball machine.
When all else fails, we can rely on a personalized card to get us through the confusion. It’s a common gesture, giving someone a card on a special occasion like a birthday or a graduation. For some, it is a safer bet. It goes back even farther than we thought – when the pilgrims sent party invitations to their Indian brethren (I know I have a twisted understanding of American history so don’t quote me on this) and how the roadrunner would attach an acme rocket onto the coyote’s back so that he wouldn’t drop off the edge of a cliff. He would fall anyway, before floating midair and then plummeting into a chasm, but it’s the thought that counts, right?
Meant to show a deeper understanding of the relationship we have with the recipient in question, a personalized card in many ways is more important than an actual gift. And for many of us who are just too busy to shop, a card is more than appropriate In the end, it is the message that counts, no matter if it is wrapped in a fancy package or printed on a heavy card stock. We are all visual people who require someone’s admiration, love or friendship. Tap into the human psyche. You will be surprised what lies at the end of a personalized note other than a signature.