Getting Personal with Giftsin24
Each month Daily Notes Journal will introduce a new member from the Giftsin24 team. Our last introduction gave us the pleasure of meeting one of our zombie fighting graphic designers. Today we would like to present one of the mad geniuses behind the Giftsin24 website. His name is Dustin Baker, a direct marketing sage, a devoted bears fan and a biker who pops one heck of a wheelie.
Position: Director of Direct Marketing and supervisor of Giftsin24
Years with Giftsin24: 3.5 years
In ten words or less please describe what you do?
I supervise the navigation and content for Giftsin24.
What is the most exciting and most difficult part of your job?
Coordinating all of the creative workers and seeing all of their creative work: writing and artistic.
How has marketing changed over the years in respect to what you do?
Search Engine Optimization by far – at first it was to advertise and work on the best offer, but the focus has turned into SEO.
Give me (a new customer) your perfect sales pitch…What would you say to convince me that stationery is relevant to my life?
To open an email, read and delete it is very impersonal. But to receive a letter, not only hand written, but personalized with their name is something that I will never want to throw away. It is something more special than receiving a text or an email.
Some may say you have a bad side because you ride a motorcycle is this true?
I ride a motorcycle because it is what my family grew up on. It is more enjoyable than riding in a car, and I get to save on gas.
Bears or Packers?
Which comic book superhero or villain would you choose to be and why?
Bobby Drake (aka: Iceman). He is considered one of the 4 most powerful mutants in the marvel universe, yet he is still the most underrated Hero. This guy needs some love.
What is your favorite Giftsin24 item?
I love the new Family Photo Lists. They are exciting to have and easy to create. I can add any photo to these items, and the prints come out nice and clean.
Where do you see Giftsin24 in the near future?
Giftsin24 will still be an industry leader in personalized stationery, notepads and napkins. This is because we are competitive in our prices as well as being the fastest in the industry in production and shipment.
If you were stuck on a deserted island, but could have three luxuries what would they be?
- Pencil and paper (I can draw all day long and not get bored)
- Water Filter pump (yes, I need clean water)
- Toilet paper (I can’t be using leaves now, you never know what are on those things)