When you are in the business of sales and you want to make the biggest, most long-lasting impression possible, what might be some steps to take?
When a client’s campaign has expired, it is a very good idea to take your professional relationship down a level of a personal relationship. You don’t want your client to remember your business just as the best, most cut-throat in the industry.
You also want them to remember your company fondly, as a company that knows how to get things done, yet is also personal and employs people with good heads on their shoulders.
Many business professionals are shocked to hear that personalized stationary is the best way to keep your company’s name in the mind of former clients and encourage them to recommend you to friends and family.
Real estate agents know first-hand the power of a personal touch, like personalized stationary. Real estate agents are known for following every sale with a hand-written letter of appreciation of their former client’s business.
Quite often, the real estate agent also includes a gift of some sort that can be anything from a house warming gift, like a plant, to an expensive bottle of wine or a fruit basket.
Real estate agents know the power of leaving something behind for their former clients. It keeps their names fresh in their mind and makes them feel good about the transaction, so former clients are more likely to recommend their agents to friends and family.
From now on, when you complete a transaction or contract with a client, consider sending them a letter using your company’s personalized stationary. The company’s logo and name on top of the elegant and sophisticated card will be well received.
It speaks class and confidence of your company and the follow-up encourages people to use your services in the future or to recommend your business to friends and family.
It doesn’t have to be a novel, but a short card of gratitude is all it takes. If you have to have your secretary write it and sign it for you, so be it. It is better than nothing. Just make sure that your client doesn’t know your signature well enough to spot the difference.