Blog. It’s such a funny word. Doesn’t really evoke much emotion or excitement, does it? No, I didn’t think so.

That’s why we want to name our blog, and we’d like your help. Through September 15, 2009, Giftsin24.com will be accepting blog title suggestions. The winning blog title will receive a $250 Giftsin24.com gift certificate for use on any Giftsin24.com products.

We’re looking for a name that’s hip, catchy, and relevant – something that will grab our readers’ attention and make them want to read more. We’ve been working at this for quite a while and haven’t come up with the ‘right’ title yet. We’re hoping for your sake and ours that you’ll come up with THE ONE!

Rules:

1. Submit all entries into the comments so that everyone can see them. Be sure to enter your email address correctly (it will be kept private) to ensure our ability to contact you, should you win.

2. Suggest as many names as you want.

3. The name should be:

• Hip,
• Concise,
• Catchy and
• Relevant (something at least remotely suggesting personalized gifts and stationery)

Prize:  Out of the suggestions we receive by September 15, 2009, our illustrious team of marketing experts will pick the winning blog title, announce the winner, and bestow upon him/her the glorious prize of a $250 Giftsin24.com gift certificate.

To submit your idea, just comment on this blog post. I look forward to reading your creative ideas!

Hi, I’m Trevor Pauling, VP of Development for Giftsin24.com. My job is to make it easy for you to find what you’re looking for and to help you get the most from your Giftsin24.com experience. My family’s been in the personalized stationery business for decades, and it’s become my passion, too. I’m excited to join our blog team and share some of my experiences and insights with you. I hope to hear back from you, too, so please feel free to share what’s on your mind.

Emily's 2nd Birthday

Emily Enters the Terrific 2′s

My daughter Emily just celebrated her second birthday – I can hardly believe it! Who knew children’s birthdays were such an event? With all of the choices we had to make, it was a bit daunting, but there was one thing for sure that I felt strongly about: we had to have personalized invitations, thank you notes and napkins. Sure, it takes extra time, but it is so well worth it. Emily’s personalized invitations set the tone for the event. Matching personalized napkins helped establish the ambience at the party. And coordinating personalized thank you notes concluded Emily’s celebration with personal expressions of her gratitude.

Emily's personalized invitation

I guess you could say we went with a “sweet treats” theme, choosing lollipop motif invitations, napkins and thank you notes and carrying those colors through in the decorations and, of course, her cupcakes. Continue reading ‘Emily’s 2nd Birthday’ »

Business Thank You Cards & Notes: The Easiest Customer Loyalty Program Around

On the surface, a business thank you note may seem like an antiquated way to attain customer loyalty in this age of immediate and spontaneous communication. But the business of being in business has gotten a lot harder, thanks to a relative handful of greedy executives and hordes of complicitous minions.

When as many execs are stepping aside as corporations are bellying up to the bailout bar, sincerely telling your customers “thank you for your business” with thank you cards is certainly a better way to show thoughtful customer appreciation than impersonal mass e-mails.

Customer appreciation is more than the same old customer loyalty programs

Customer appreciation must now truly reflect how a business or corporation values and appreciates that customer. The past year-and-a-half has been a game-changer when it comes to building customer loyalty. A personalized business thank you card might be the difference between keeping your clients or customers happy and keeping your doors open.

Skeptical?

Consider the following results of a study performed by watchdog group Transparency International. Continue reading ‘Building customer loyalty through random acts of customer appreciation’ »